Position Summary : The vision is to achieve the long-term strategic and tactical sales and distribution plan for the Monster brand portfolio in support of the Company’s business objectives.
The Trade Development Manager (TDM) will manage distributor / Bottler business results in the Coca-Cola Operating Unit assigned region / district and be responsible for the success of the company in that respective territory.
This will be accomplished through effective distributor management skills, solid market execution skills, and the ability to develop strong relationships.
Essential Job Functions :
The TDM will manage relationships with the Distributors and some Customers in the assigned territory. The TDM will also be ultimately responsible for market execution in the territory in Traditional Trade and Modern Trade.
Train and coach the distributor / Bottlers salesforce to engage them with the Monster brand and objectives.
The TDM will be responsible to align all national and regional strategies with the Region Manager into the assigned territory and propose, negotiate and implement local / region strategies in his territory.
Ensure the execution of national and regional account strategies for all company products and achieve sales, profit, and market share objectives for all national and regional accounts and / or programs.
Maximize the sale and distribution of all company products in the assigned region through the establishment and appropriate execution of local and national sales programs.
Monitor market / retailer activity to develop the most cost-effective strategies in order to drive volume and profitability through increased penetration and promotion.
Develop, manage and / or maximize partnerships to drive improved performance.
Develop and use objective tools, information, and feedback in order to establish region and area performance goals and results.
Conduct business performance reviews with distributors / Bottlers in order to track, monitor, and adjust efforts and produce desired outcomes in all key business segments.
Receive agreed-on sales information for the Region from the bottler / Region.
Ensure the targeted use of sales tools and programs, while seeing that distributors execute designed programs.
Work closely with National Sales and Regional Account Management Teams to understand and communicate customer programs and activities that impact their respective market.
Set, communicate, and manage performance expectations, monitor and appraise employee job results and performance in order to develop, counsel, or provide corrective action.
Provide information, educational opportunities, and experiential growth opportunities in order to develop the sales staff.
Ensure the Sales Team understands and adheres to Company standards and operating procedures.
Position Requirements :
5 years of sales experience in retail, Wholesaler, or Distributor sales environment.
Bachelor’s Degree or equivalent experience, preferably in Business, Marketing or Finance.
Demonstrated track record of sales achievement in a hands-on sales environment.
Proven knowledge of Wholesalers, distributors,s and retail customers.
Excellent verbal and written communication skills.
Ability to establish good relationships and credibility with customers and wholesalers; ability to collaborate at all levels.
Excellent at managing time, priorities, and expenses.
Able to work independently while being a team player.
Proficiency in using Excel, Word, and PowerPoint.
Fluent in the English language.
Flexibility to travel as needed.