The Communications Specialist, Latin America, reports to the Director of Global Communications. The position partners closely with cross-
functional colleagues and the Latin America Leadership Team to develop, produce and distribute a wide range of internal and external communications, initiatives and programs.
He / she manages region-wide communications materials and activities that are aligned with the company’s strategic plan and are designed to drive employee engagement, strengthen the H.
B. Fuller brand, and increase demand for the company’s products and services.
From the company’s facility in Guarulhos, Brazil, the position will deliver all elements of regional communications, including media relations, digital marketing (website content and social media), promotional material development and production, tradeshows and customer tours, leadership town halls and other company events, and employee announcements and events in the region.
Content Management (40%)
Partner with business and global communications team to create content for marketing materials, including product brochures;
sales, technical and executive presentations; and other external communications materials.
Support digital marketing efforts by generating content for web pages, blog posts, social media channels, email marketing, and other digital marketing campaigns (Google AdWords, LinkedIn promoted posts, etc.).
Coordinate business communications and PR for new product launches and other regional news events.
Model alignment with H.B. Fuller corporate strategy and regional business goals.
Partner with regional leaders to reinforce the company culture vision, mission, policies and values, and build employees’ engagement and contribution to the business.
Write and distribute regional employee announcements ( Latin America Wire ).
Communicate and enforce consistent use of corporate and product / market brand identity standards.
Partner with regional businesses to develop and deploy marketing initiatives and campaigns.
Manage the work of creative agencies and communications vendors and contractors, such as translators, designers, photographers, A / V teams, etc.
Serve as liaison between sales and marketing teams and agencies / vendors.
Partner with commercial teams to support H.B. Fuller’s participation in regional trade shows, media events and other, externally-
focused company events : Advise key stakeholders on event-related strategy and manage events from initial invitation process to post-
event follow-up with participants;Partner with key stakeholders and external vendors to develop key messages, associated PR and / or editorial content, stand design and sales / marketing collateral;
Source promotional items and manage customer / supplier e-mail marketingDevelop and implement lead generation process for trade shows and other marketing eventsQuantify success metrics, measure event outcomes and report key findings to business leaders.
Partner with general manager to develop content for quarterly leadership town hall meetings for employees.
General office environment.
Bachelor’s degree in communications, marketing, business administration or equivalent
Fluency in Portuguese, Spanish and English
Ability to manage creative processes and deliver consistent, aligned content across multiple communications channels, including advertising, websites, social media, trade shows and events, media relations, content development, partner programs, and other key communications vehicles and activities
Demonstration of excellent writing, editing and presentation skills
Ability to develop and implement strong external communications strategies, plans and programs
Ability to manage budgets and outside vendors
Ability to project manage with a demonstrated success with prioritization and multitasking
Demonstrated skills in the following competencies : Leverages possibility thinking to create new value for customersDelivers excellence through personal motivation and engagementElevates the performance bar and delivers on commitments with high-
quality solutionsWorks toward the company’s future, altering the course as needed and balancing risks and rewards in making decisionsUnderstands customer needs and delivers superior solutions with passionEncourages collaboration, trust and cooperation among and within work groups
Knowledge of the adhesives industry
Ability to influence and motivate others, without direct reporting authority
Experience creating marketing communications materials using design software, such as Adobe Creative Suite or other, similar applications
At least 3+ years of directly related experience
Guarulhos, São Paulo, Brazil
Full-Time / Regular