Head of Marketing
Funcional Consultoria Em Rh Ltda
São Paulo, São Paulo, Brazil
há 2 dias
source : JobLeads

We're looking for a candidate to fill this position in an exciting company.

  • Develop, implement, and iterate on full lifecycle B2B and B2B2C / B2C demand generation campaigns, using a variety of channels and tactics based on campaign goals and target audiences to enable the sales team to qualify and win deals faster;
  • Own / execute strategic initiatives quickly and without significant outside direction, taking leadership and accountability for paid, inbound, channel, events, PR, brand and product marketing, among other areas;
  • Refine and establish their brand to become top-of-mind, while aligning communications across all touchpoints with their customers, partners, investors and other stakeholders;
  • Recruit, coach and develop a top notch team that loves to work with you;
  • Work with their analytics team to lead marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A / B testing programs; and
  • Partner with their product, engineering and data science chapters to create differentiated solutions that leverage performance media and / or new innovations in product-led marketing strategies and marketing technology.
  • You have a proven track record as a strategic and operational leader in the marketing area of a scaling tech company, preferably in B2B and B2C / B2B2C;
  • You have developed and executed successfully go-to-market plans for SaaS platforms, including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, and blogging, etc.);
  • You have outstanding storytelling skills; you create inspiring and compelling narratives across different channels and different personas;
  • You have had success developing, refining and communicating a brand;
  • You are highly analytical - comfortable with data and analytics, and you can clearly communicate your results and ideas;
  • You thrive on working collaboratively with cross-functional teams with the ability to build rapport, influence, and deepen relationships, particularly with sales;
  • You are a self-starter, organized and self-motivated with the ability to define goals, prioritize your work and execute efficiently and predictably;
  • You are an inspirational leader. You have fantastic communication skills. You are able to influence senior management in other areas of the company.
  • You build, motivate and lead exceptional finance teams; and

  • You are fluent in written and spoken English.
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