We are looking for a seasoned, strategic marketer who will lead virtual and in-person event marketing programs and a team dedicated to LATAM Business Marketing needs, with responsibilities extending to the broader Americas team (US, Canada and Latin America), and globally.
As the head of LATAM, you’ll be leading a team of six across the region, responsible for evolving their vision, performance, and ways of working, while conceptualizing and executing strategy for individual programs that support overall marketing plans, sales goals, and key messages before, during and after events.
You’ll work closely with your peer leaders on the Americas and Face-to-Face marketing teams to scale experiences, maximize efficiencies and cultivate new ideas that benefit all of our Face-to-Face programs globally.
The successful candidate will have a marketing industry background that includes people management, marketing strategy, and developing and producing virtual and in-person multi-channel event programs, through solid positioning, content, creative, planning, project management, digital and social extensions, and cross-functional relationship management, to ensure Meta is positioned as the most effective marketing platform in the world.
We are looking for a self-starter who has the ability to thrive in a dynamic and changing environment, demonstrated success dealing with ambiguity, and a track record of problem-solving leadership with minimal oversight.
Ideal candidates can shift seamlessly between strategic thinking and smaller, daily tasks, and have excellent communication skills.
This candidate should be a big-picture thinker with a talent for coaching, developing, motivating and growing individuals, a strong, hands-on operational manager who is able to execute against business objectives, and has a willingness to roll up their sleeves and execute the tactics.
This position is full-time and is based in our LATAM region. Travel in this role will be necessary.
Event Marketing Lead, LATAM Responsibilities
Continued evolution of the vision, strategy and ways of working of the LATAM Face-to-Face team
Lead a team of 6+ people across multiple countries and onboard new team members to support growth
Ideate, develop and execute creative, innovative and inspirational virtual and in-person event concepts that demonstrate the value of Meta to clients, advertisers and partners, and work with creative, agency, and marketing partners to bring these concepts to life
Collaborate with LATAM marketing partners to develop 360-degree marketing strategies that include input from cross-functional teams and align with overall Meta strategy and branding, evaluate and report on events success as part of overall business goals
Ensure progress on priority work-streams, help build decision-making frameworks, program deliverables, RACIs, etc., including support for cross-functional relationship management
Drive consistency of programs strategically, functionally and creatively, and work with leaders to ensure programs delivered are consistent and aligned with F2F, LATAM, Global Business Marketing and brand objectives, strategize virtual and in-person activations that bring our products and services to life
Understand the business needs of the market, evaluate budget and resources, and drive / build an operational model to support sustained growth
Work cross-functionally to optimize our efforts and drive efficiencies through effective planning and sharing with the Americas and Face-to-Face teams, as well as cross-functional partners (Marketing, Creative, Agency, Sales, Product & PR)
Share best practices and scale assets, partner with leadership to ensure programs are a growth driver for business
Manage relationships with Legal, Sourcing, Finance, Security, Facilities, Catering and Event Operations teams to align on ongoing event needs, update / refresh as needed
Work with Scaled Solutions team to measure impact, foster feedback loop with cross-functional teams to continually measure event effectiveness, define and refine event metrics as part of overall marketing effectiveness
Manage agency partnerships and contingent workers in support of day-to-day creative and operational needs
P&L responsibility, budget and planning for all LATAM programs
Build, train and maintain a high performing diverse team
Lead by establishing DE&I as a key component in our business strategy, advocate for diversity and inclusion efforts, and be a driver of team culture
Travel frequently for events, sometimes internationally
Experience working in close collaboration with agency creatives, designers, and producers on a variety of digital and interactive projects
Experience managing agencies and vendors
Experience working under pressure with deadlines, while managing several programs simultaneously
Understanding of the virtual event landscape and hands-on experience utilizing platforms such as Splash, BlueJeans events, Zoom, etc
Leadership experience, and experience building, leading and inspiring a team
Extensive knowledge of today’s advertising, marketing, media and competitive landscape
Experience to consistently innovate and enhance programs, bringing new ideas to the table
Experience creating and evolving experiences that showcase a company’s product offerings specifically, working hands-on with AR and VR technology, with proven results building event experiences with and aligning use of these technologies to business goals
10+ years experience working with cross-functional teams or stakeholders
Experience building relationships, trust and foster collaboration across various levels of the organization in a highly cross-functional, global team environment
Experience with articulating concepts and solutions using external and internal insights
Agency or wider experience across key marketer audiences (agency, brand, direct response, developers)
Solid experience managing complex projects and budgets with project management experience
Direct experience managing advertising industry events
Experience with independently identifying and acting on global priorities and leveraging opportunities
12+ years of marketing strategy experience, preferably in the advertising, marketing technology, or media industry
Portuguese and / or Spanish language skills, but not essential