Event Marketing Lead (PCD/PWD)
São Paulo, SP, Brasil
há 3 dias

We are looking for a seasoned, strategic marketer who will lead virtual and in-person event marketing programs and a team dedicated to LATAM Business Marketing needs, with responsibilities extending to the broader Americas team (US, Canada and Latin America), and globally.

As the head of LATAM, you’ll be leading a team of six across the region, responsible for evolving their vision, performance, and ways of working, while conceptualizing and executing strategy for individual programs that support overall marketing plans, sales goals, and key messages before, during and after events.

You’ll work closely with your peer leaders on the Americas and Face-to-Face marketing teams to scale experiences, maximize efficiencies and cultivate new ideas that benefit all of our Face-to-Face programs globally.

The successful candidate will have a marketing industry background that includes people management, marketing strategy, and developing and producing virtual and in-person multi-channel event programs, through solid positioning, content, creative, planning, project management, digital and social extensions, and cross-functional relationship management, to ensure Meta is positioned as the most effective marketing platform in the world.

We are looking for a self-starter who has the ability to thrive in a dynamic and changing environment, demonstrated success dealing with ambiguity, and a track record of problem-solving leadership with minimal oversight.

Ideal candidates can shift seamlessly between strategic thinking and smaller, daily tasks, and have excellent communication skills.

This candidate should be a big-picture thinker with a talent for coaching, developing, motivating and growing individuals, a strong, hands-on operational manager who is able to execute against business objectives, and has a willingness to roll up their sleeves and execute the tactics.

This position is full-time and is based in our LATAM region. Travel in this role will be necessary.

Event Marketing Lead, LATAM Responsibilities

  • Continued evolution of the vision, strategy and ways of working of the LATAM Face-to-Face team
  • Lead a team of 6+ people across multiple countries and onboard new team members to support growth
  • Ideate, develop and execute creative, innovative and inspirational virtual and in-person event concepts that demonstrate the value of Meta to clients, advertisers and partners, and work with creative, agency, and marketing partners to bring these concepts to life
  • Collaborate with LATAM marketing partners to develop 360-degree marketing strategies that include input from cross-functional teams and align with overall Meta strategy and branding, evaluate and report on events success as part of overall business goals
  • Ensure progress on priority work-streams, help build decision-making frameworks, program deliverables, RACIs, etc., including support for cross-functional relationship management
  • Drive consistency of programs strategically, functionally and creatively, and work with leaders to ensure programs delivered are consistent and aligned with F2F, LATAM, Global Business Marketing and brand objectives, strategize virtual and in-person activations that bring our products and services to life
  • Understand the business needs of the market, evaluate budget and resources, and drive / build an operational model to support sustained growth
  • Work cross-functionally to optimize our efforts and drive efficiencies through effective planning and sharing with the Americas and Face-to-Face teams, as well as cross-functional partners (Marketing, Creative, Agency, Sales, Product & PR)
  • Share best practices and scale assets, partner with leadership to ensure programs are a growth driver for business
  • Manage relationships with Legal, Sourcing, Finance, Security, Facilities, Catering and Event Operations teams to align on ongoing event needs, update / refresh as needed
  • Work with Scaled Solutions team to measure impact, foster feedback loop with cross-functional teams to continually measure event effectiveness, define and refine event metrics as part of overall marketing effectiveness
  • Manage agency partnerships and contingent workers in support of day-to-day creative and operational needs
  • P&L responsibility, budget and planning for all LATAM programs
  • Build, train and maintain a high performing diverse team
  • Lead by establishing DE&I as a key component in our business strategy, advocate for diversity and inclusion efforts, and be a driver of team culture
  • Travel frequently for events, sometimes internationally
  • Minimum Qualifications

  • Experience working in close collaboration with agency creatives, designers, and producers on a variety of digital and interactive projects
  • Experience managing agencies and vendors
  • Experience working under pressure with deadlines, while managing several programs simultaneously
  • Understanding of the virtual event landscape and hands-on experience utilizing platforms such as Splash, BlueJeans events, Zoom, etc
  • Leadership experience, and experience building, leading and inspiring a team
  • Extensive knowledge of today’s advertising, marketing, media and competitive landscape
  • Experience to consistently innovate and enhance programs, bringing new ideas to the table
  • Experience creating and evolving experiences that showcase a company’s product offerings specifically, working hands-on with AR and VR technology, with proven results building event experiences with and aligning use of these technologies to business goals
  • 10+ years experience working with cross-functional teams or stakeholders
  • Experience building relationships, trust and foster collaboration across various levels of the organization in a highly cross-functional, global team environment
  • Experience with articulating concepts and solutions using external and internal insights
  • Agency or wider experience across key marketer audiences (agency, brand, direct response, developers)
  • Solid experience managing complex projects and budgets with project management experience
  • Direct experience managing advertising industry events
  • Experience with independently identifying and acting on global priorities and leveraging opportunities
  • Preferred Qualifications

  • 12+ years of marketing strategy experience, preferably in the advertising, marketing technology, or media industry
  • Portuguese and / or Spanish language skills, but not essential
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