Performance Revenue clients utilize USA Today’s traditional and digital media to drive sales for their businesses, in return providing the USA Today Network a revenue share based on the sales these PFP campaigns generate.
The will serve as primary campaign execution lead for our PFP clients and will own the client experience and campaign results.
The incumbent will collaborate with sales and operations staff and advise on how best to leverage adverting schedules to produce optimum results for our clients.
Individuals in this role will possess strong product expertise in USA Today Network marketing solutions and will collaborate with sales executives to identify opportunities and effectively deliver results that maximize their return on investment.
This role must understand client objectives to devise appropriate strategies and campaign implementation plans. They will be responsible for the ongoing management of the client’s PFP business, including full accountability for post-
sale campaign execution in collaboration with backend support resources, including but not limited to various sales support staff such as campaign optimization and analysis focused on delivering to client objectives.
Key success measures for this role will be quota attainment, client satisfaction and client revenue.
Ability to effectively manage day-to-day campaign performance, assess campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our client success in the PFP program.
Position Responsibilities :
Build rapport with client representatives, through routine and scheduled interactions
Develop and advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients through optimizing campaign results for ongoing campaigns and programs
Participate in creative development process in collaboration with sales and ad design resources to ensure messaging and advertising assets are optimized by platform and will achieve client marketing objectives
Proactively manage relationships with key internal and external vendors (GIADC, Order Management, Page Layout, etc.) to ensure deliverables meet agreed upon specifications, deadlines and standards
Monitor, evaluate, and leverage standard processes and resources to manage campaign performance and determine improvement opportunities
Troubleshoot and resolve performance issues using best practices and support resources while creating new, innovative solutions to meet the changing needs of our clients
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Manage client expectations, communication and performance metrics
Incorporate constantly evolving technologies and processes into the client solution delivery process
Key Skills :
Ability to quickly master business process, marketing and technology concepts
Mastery of key technologies and systems to manage campaigns
Knowledge of ad management, billing and workflow management and analytics platforms
Strong verbal and written communication skills
Ability to develop account specific value story through by leveraging insights across all platforms into a cohesive campaign performance report
Ability to effectively present findings to client to drive satisfaction and client revenue and account retention
Strong technical and analytical skills to assess and routinely lead improve marketing campaigns over their lifecycle
Excellent listening skills
Demonstrated expertise with USA Today Network marketing solutions, systems and processes
Establish and maintain effective relationships with sales and clients
Demonstrate dedication to meeting client expectations and requirements by following the process of the PFP program
Ability to collaborate with sales team, client strategy, and other additional sales support, etc.
Able to manage time and prioritize multiple tasks in a fast-paced environment
Organize tasks, deliverables and meet commitments on time
Capable of interpreting data and making actionable recommendations to improve performance
Business Process and Technology Acumen
Capable of quickly mastering business processes
Ability to master technology solutions
Good at focused listening
Can find common ground and explains differing viewpoints comprehensively
About You :
Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
2+ years hands-on experience managing advertising campaigns
3+ years of client service / account management experience.