About this opportunityThe Director, Marketing LATAM will be responsible for growing our business with in Latin America. The candidate will manage a team of Professional Marketing and Consumer Marketing managers for Invisalign to generate core clinical and business insights on targeted customer and consumer segments, and develop and execute strategies that address key customer and consumer barriers ultimately driving customer utilization with a heavy emphasis on penetrating and growing the market.
He / she will ensure proper tracking and analysis of business results to gauge progress in achieving business objectives.
The candidate must provide end-to-end leadership from serving as voice of customer and sales partner in guiding product roadmap activities to managing agency efforts pertaining to customer-facing and consumer-facing campaigns.
This is a key leadership role in the Latin America Region. In this role, you will Create and execute professional and consumer marketing plan, working closely with Sales, Business Development and Commercial Operations, in order to drive case utilization, brand awareness and conversion.
Thought leader, internally & externally.Lead Key Opinion Leader strategy for Latin America. Partner with Commercial Leaders to drive market opportunities synergistically.
Integrate Invisalign and iTero in the market message and positioning, truly telling the analog to digital story.Develop positioning / messaging of Align brand and products to Customers, and create channel communications, which motivate trial and utilization.
Recruit and onboard doctors to be trained to provide Invisalign treatment.Lead commercialization of product pipeline, working closely with Global Product Development teams.
This includes coordinating with Clinical Education, Sales Strategy and other commercial areas. Also includes development of Clinical Claims to support product launch and coordination of product launches with multidisciplinary approach.
Uses data and customer interactions to develop a deep understanding of customer and consumer needs and effectively educates the broader organization about these needs.
Leads cross-functional teams in creating and executing tactical plans that support our business strategies.Analyzes reports and other data sources that gauge the health and growth of the business, and future business trends.
Works with finance to manage the annual and quarterly forecasts.Manages a range of projects that support our strategic and tactical efforts, including market research studies, development of customer-facing marketing collateral (brochures, emails, web pages, trade advertising, etc.
and creation of new reports to analyze progress in building the business.Lead consumer conversion program strategy and execution.
Build strategy, deliver execution plan and lead consumer marketing organization in the region.Build strategy, deliver execution plan and lead professional events organization in the region.
Lead innovation pipeline in the region, working closely with global areas.Develop annual plan with quarterly tactics executed and measured.
Coach and develop direct reports.Responsible for management of outside vendors and contractors for specific initiatives.Other duties may be assigned.
In this role, you’ll need Strong leadership; demonstrates initiative, takes action, and drives for results.Demonstrated ability to identify customer and consumer needs and create solutions to meet those needs.
Effective communication skills (written, oral, & presentation).Strong analytical skills.Ability to make sound strategic decisions, incorporating data from multiple sources and business judgment.
Ability to work cross functionally with individuals at all levels in an organization and understand their needs / motivations.
Ability to effectively manage complex cross-functional projects.Self-starter who needs minimal supervision and able to effectively manage through ambiguity.
Excellent writing, presentation and communication skills.Strong project management.Leadership ability to influence others, without authority, to drive change.
MBA strongly preferredFluent in Portuguese, English and Spanish.