The Regional Market Development Manager for GSD and CSD is a member of the Latam Market Development team responsible for implementation of the Go-
to-Market strategy and demand generation for the Latam Region. S / he will lead the development and execution of marketing plans to support the sales force in a dynamic market environment.
The successful candidate will be results oriented leader and will coordinate closely with the rest of Market Development team and partners at various levels in the company to develop and execute marketing plans and positioning.
S / he acts as project lead and liaison to internal and outside vendors, maintaining excellent professional relationships, in order to facilitate the conversion of marketing ideas and messages into effective marketing programs leading to revenue, improved customer intimacy, and growth in a dynamic environment to achieve goals on time.
Due to current go to market structure, being able to understand and effectively work with dealers is key to drive meaningful marketing plans.
Also, for some of the Business Units within the division, working close to KOL networks will be critical to be able to influence and help developing the market.
Key Responsibilities and Accountabilities :
Manage Region market performance in conjunction withsales leaders short-term forecasting, sales and shipments, gap-to-close analysis and corrective actions as required
Perform detailed analysis and routine reporting to LatAm and Global Marketing of Region business performance (i.e. Region revenue, unit / solution actual sales to forecast, campaign implementation status and results) so that appropriate actions can be planned.
Recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriate
Work with pricing and sales leadership to optimize Region pricing realization
Plans and executes Region- and country-level NPIs, price actions, rollovers, upgrades and obsolescence of existing products;
Responsible for adapting global campaigns and programs as well as developing them locally when required for execution in the region to establish strong customer and category positions including :
Local communications deliverables, web content and translations when required
Sales Training technical and positioning training when required
Consistent tracking and analysis of region market performance
Timely delivery of performance reporting
All campaigns executed on time and on strategy
NPS for region
of business over the web
Customer measures Region Market Share, Retention, Acquisition
Core Competencies for Success :
Business Knowledge / Intelligence.
Marketing Excellence / Capacity.
Drives for Results and Growth.
Builds Commitment and Communicates Clear Expectations
Takes Measured Risks.
Lead by influence
SKILLS and REQUIREMENTS
Required : Bachelor’s degree Biology, Pharmacy or related discipline with 3 years’ experience in Sales or Support functions as well as at least one year in a marketing role.
Required : Has thorough functional understanding of the marketing functions, planning and strategy, and in depth knowledge of life science research markets
Required : Ability to work on problems of routine to diverse scope. Ability to influence at a senior level without direct authority.
Identifies problems, answers questions, gain cooperation of others and implement efficient solutions.
Required : language : Fluent in English. Intermediary in Spanish
Preferred : Master / Specialization in a life science area and / or Specialization in marketing or business
Travel required : up to 30%