Digital Marketing Specialist LatAm (São Paulo - SP)
SAS Institute Inc
São Paulo, Brazil
há 3 dias

Digital Marketing Specialist LatAm (São Paulo SP)

Are you a problem solver, explorer, and knowledge seeker always asking, What if?

If so, then you may be the new team member we’re looking for. Because at SAS, your curiosity matters whether you’re developing algorithms, creating customer experiences or answering critical questions.

Curiosity is our code, and the opportunities here are endless.

What we do

We’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence.

Our curiosity fuels innovation, pushing boundaries, challenging the status quo and changing the way we live.

What you’ll do

We’re looking for a Digital Marketing Specialist to lead the strategy development and execution for paid digital advertising in our South American markets.

This role is also responsible for the web experience in Brazil and the Email channel in Brazil. Role will include managing and executing a wide variety of digital projects (web, search, email, campaigns, advertising, etc.

delivering strategic guidance to internal stakeholders, and collaborating with many departments across the company to help them leverage the digital channels to meet company goals.

You will :

  • Delivers digital services ranging from consultation to execution, including but not limited to : discovery and planning sessions;
  • creation of prototypes, wireframes, templates; content creation and distribution using web CMS and applicable tools, and knowledge transfer and support.

  • Enhances the SAS digital channels by understanding the business objectives and delivering digital guidance and expertise based on alignment with corporate goals and initiatives.
  • Ensures that the digital channel meets the needs of the intended audiences.
  • Participates on cross-functional teams with the goal of ensuring consistency, accuracy, quality, and globalization of digital marketing initiatives across geographies.
  • Collaborates with other marketing staff, including global counterparts, to integrate and complement marketing strategies and share best practices across multiple channels.
  • Conducts market research analysis to identify trends, topics, market opportunities or competitor performance in digital channels.
  • Develops supporting documentation for web projects and initiatives.
  • Analyzes data to validate current strategy and effectively makes recommendations to optimize web site and campaign performance based on KPIs (key performance indicators).
  • Identifies changes and trends in digital marketing and recommends appropriate strategies that will ultimately maximize company profit.
  • Stays abreast of related industry trends and technologies and embeds this insight into planning, campaign strategies and execution.
  • What we’re looking for

  • You have experience managing an external digital agency partner.
  • You have been accountable for providing direction and for the performance of others via in-direct influence methods.
  • You have intermediate or advanced Spanish and English language skills as well as advanced Brazilian Portuguese language skills.
  • Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline.
  • Typically requires a minimum of five+ years of related experience.
  • You’re curious, passionate, authentic and accountable. These are our values and influence everything we do.
  • The nice to haves

  • Direct management or oversight experience for contractors and external vendors.
  • Experience with web content management system - Adobe Experience Manager (AEM).
  • Experience with e-mail deployment system.
  • Other knowledge, skills, and abilities

  • You are great at building partnerships.
  • You can communicate complex concepts concisely to stakeholders.
  • You are accountable, take initiative and prefer to manage your outcomes to highest standards for excellence.
  • You readily recognize innovation opportunities and love to test and learn.
  • You have strong analytical, planning and organizational skills to ensure the success of your campaigns and projects.
  • Availability to travel couple of times a year
  • Why SAS

  • We love living the #SASlife and believe that happy, healthy people have a passion for life, and bring that energy to work.
  • No matter what your specialty or where you are in the world, your unique contributions will make a difference.

  • Our multi-dimensional culture blends our different backgrounds, experiences, and perspectives. Here, it isn’t about fitting into our culture, it’s about adding to it -
  • and we can’t wait to see what you’ll bring.

    Additional Information :

    SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law.

    Read more : Equal Employment Opportunity is the Law. Also view the supplement EEO is the Law, and the notice Pay Transparency.

    Equivalent combination of education, training and experience may be considered in place of the above qualifications. The level of this position will be determined based on the applicant's education, skills and experience.

    Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations.

    To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

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