Audience Reach Editor
The Sunday Times is seeking an audience expert to join the editorial team based in Dublin.
The Audience Reach Editor will bring our stories to life by combining excellent writing skills with an intimate knowledge of what works on social media and how to promote our content through search engines.
You will have a strong working knowledge of search, social media and the wider digital media landscape. You will also have a sharp news sense and know how to tailor a story for different platforms.
You will have a keen sense of what makes The Sunday Times distinctive, and will have the skills to bring our journalism to life on social networks.
Day to day you will :
Write and edit copy and headlines to maximise search
Adapt pictures and multimedia for social media platforms
Pull editorial insights from data, understand various platform-specific metrics to inform decisions
Practice a variety of techniques to tell stories creatively, from video and GIFs to polls and live Q&As
Pitch exclusive interactive graphics and picture gallery ideas to engage our digital audienceand plan how these stories are shared and promoted
Use Google Analytics and keyword research tools to identify trending topics and find innovative ways to optimise our journalism
Pitch constructive news stories, putting people at the heart of stories, with high quality analysis and expertise
Use social networking and other digital platforms for content generation
What we are looking for from you :
Demonstrable understanding of how audience data supports commissioning and how to promote a story on social media and through search engines
Keen interest in keeping up to date with social trends, SEO and digital publishing developments and researching emerging platforms
The ability to work under pressure, to tight deadlines and with rigorous accuracy
Knowledge in how to attract and retain new audiences
Ability to communicate succinctly and effectively
Reliable and prepared to put in extra time and effort where necessary
Experience of working collaboratively with multidisciplinary teams
Persuasive presentation skills, well-developed interpersonal skills, with the ability to problem-solve
A strong understanding of editorial compliance and regulatory issues
We are News UK : One of the leading media businesses in the UK and Ireland, our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS.
Our national broadcast brands include talkSPORT, Times Radio, talkRADIO and Virgin Radio, and we have market-leading local radio stations across Ireland.
In 2022 we launched TalkTV, a major new TV channel available to everyone across the UK, delivering a schedule of news, current affairs, entertainment and sport.
Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning digital and print, audio and video, events and experiences, our brands are home to a plurality of opinion, representing the diverse communities we serve.
News UK is wholly owned by News Corp.