Gerente de Consumer Planning Sr
Diageo
Sao Paulo, Brazil
há 4 dias

Job Description : SETTING THE CONTEXT

SETTING THE CONTEXT

Diageo is committed to becoming the best performing, most trusted and respected consumer products company in the world. Being passionate about our consumers and customers sits both at the heart of our values and how we will deliver our performance ambition in every country where Diageo operates.

Our role as Consumer Planners in Diageo is to lead the total business with ideas and insights that sell more.’ Our stakeholders expect us to excel at leveraging our unique skill at leading the business to make the right strategic and commercially savvy evidence-

based decisions within the ever-changing context of our consumers and customers lives. Our function is rooted in a Planning’ philosophy and mindset.

We have an industry recognized track record of thought leadership, beyond functional research expertise, strongly influencing brand building thinking and how we do marketing at Diageo.

We seek to attract the best and the brightest leaders and inspire them to deliver their best work ever. As a Consumer Planning community we are committed to investing in our people -

in capability development, coaching and building powerful relationships within Planning, cross-functionally and with our agency partners.

To achieve our ambition and realize our potential, our planners must be much more than skilled research practitioners, they must be :

  • Deeply curious about consumers, shoppers, our brands and markets
  • Innovative and creative but also intellectually rigorous in the thinking - a master of both the art and the science of Planning
  • Truly collaborative, a key team player but able to influence the teams to drive results and business growth
  • Strong analytical expert with critical thinking and problem-solving mindset
  • They must be able to :

  • Define and articulate opportunities for brand / category / market growth in a tactical and strategic level.
  • Synthesize data and understanding from multiple sources - quantitative and qualitative and join the dots in a meaningful, actionable way.
  • Uncover deep insight but also generate the implications that will drive growth
  • Apply learnings from measurement and evaluation to increase productivity of our A&P spend
  • Prioritise the finite time available to focus on tasks that add maximum value to Diageo
  • Effectively influence the business to make the right consumer / shopper led strategic and commercially savvy decisions
  • Fuel the business with consumer / shopper led provocations and understanding to instigate change
  • Externally attentive - to culture, trends and market place dynamics to detect the factors that could positively or negatively impact growth
  • If this excites and motivates you . . .

    ROLE PROFILE - Senior Analyst Consumer Planning

    SETTING THE CONTEXT

    Diageo is committed to becoming the best performing, most trusted and respected consumer products company in the world. Being passionate about our consumers and customers sits both at the heart of our values and how we will deliver our performance ambition in every country where Diageo operates.

    Our role as Consumer Planners in Diageo is to lead the total business with ideas and insights that sell more.’ Our stakeholders expect us to excel at leveraging our unique skill at leading the business to make the right strategic and commercially savvy evidence-

    based decisions within the ever-changing context of our consumers and customers lives. Our function is rooted in a Planning’ philosophy and mindset.

    We have an industry recognized track record of thought leadership, beyond functional research expertise, strongly influencing brand building thinking and how we do marketing at Diageo.

    We seek to attract the best talent people and inspire them to deliver their best work ever. As a Consumer Planning community we are committed to investing in our people -

    in capability development, coaching and building powerful relationships within Planning, cross-functionally and with our agency partners.

    To achieve our ambition and realize our potential, our planners must be much more than skilled research practitioners, they must be :

  • Deeply curious about consumers, shoppers, our brands and markets
  • Eager to learn, proactive, flexible and a truly collaborative professional to support the business growth
  • Results driven with a bias for action
  • A key team player with a critical thinking and problem-solving mindset
  • Externally attentive - to culture, trends and market place dynamics to detect the factors that could positively or negatively impact growth
  • They must be able to :

  • Coordinate different projects from planning to end results recommendation.
  • Support business decisions with data insights for brand / category / market growth in a tactical and strategic level.
  • Synthesize data and understanding from multiple sources and connect the dots in a meaningful, actionable way
  • Provide support to the Consumer Planning s routine and different activities (budget tracking, workshops coordination, etc).
  • Connect to key stakeholders and navigate in multifunctional teams (marketing, CMO, finance, sourcing) and coordinate external partners (agency, research partners and vendors)
  • Worker Type : Regular

    Primary Location : Sao Paulo

    Additional Locations : Job Posting Start Date :

    Job Posting Start Date : 2019-09-06-07 : 00

    2019-09-06-07 : 00

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