Web Production & Optimisation Associate, LATAM
Zendesk
Itaim Bibi, São Paulo, Brazil
há 6 dias

Job Description

We're looking for a Web Production & Optimisation Associate, who will primarily focus on increasing the conversion rate of our pages.

You will be responsible for improving, refining, and optimising key landing destinations through rigorous and iterative testing and experimentation to improve the conversion rate.

As a member of the LATAM Growth Marketing team, you will be supporting all the SEO, Paid Media, and CRO projects. This position sits at the intersection of marketing, UX, SEO, and experimentation and will be crucial in helping this team maximize marketing performance and spend.

This role will be critical in helping us define a strategy of how our pages are built and deployed to improve the conversion rates.

It reports into the LATAM Growth Marketing team in Sao Paulo, while working closely with the Global Web Team (mostly based out of San Francisco).

What you will do

Work with regional marketing leadership to understand local business goals and challenges and develop and execute proposals to leverage the website to meet those goals.

In collaboration with HQ Web Team, develop and manage the roadmap for updates and improvements to regional websites to ensure the content and user experience are optimised for local audiences.

Collaborate with HQ SEO Manager to develop and execute SEO strategy for regional websites to maximize traffic and leads from organic search.

Project manage changes to regional websites, including responding to local stakeholder requests, facilitating reviews with local stakeholders, managing project schedules, and coordinating with HQ Web Team.

Help align projects from concept through development, QA, staging, and production deployment.

Update regional websites in collaboration with HQ Web Team, including publishing local resources such as blogs, events, reports, etc.

Collaborate with HQ Localisation team to ensure that all translated content for the website is optimised for the local audience.

Monitor, analyse, and report on the performance of regional websites.

Business

  • Program management experience. Ability to scope needs, get buy-in, drive change, measure, and communicate results.
  • Project management. Ability to manage different activity streams and prioritise according to business impact.
  • Stakeholder management. Ability to work collaboratively with multiple teams with competing priorities.
  • Experience working with large sites and complex web infrastructures (multi-country, multiple technologies).
  • Technical

  • Experience with web development, including HTML5, CSS3, JavaScript, DOM scripting, and jQuery.
  • Knowledge of website analytics and optimisation tools, including A / B testing and Google Analytics.
  • Experience working with Wordpress strongly preferred.
  • Solid understanding of web design standards, usability principles, and regional UX preferences and trends.
  • Education

  • Bachelor’s degree
  • Fluency in Portuguese & English
  • Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers.

    Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth.

    More than 100,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America.

    Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities.

    Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to fosterdiversity & inclusionin the workplace.

    Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

    By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes.

    Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information.

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