Responsibilities-Lead TikTok's marketing operation in the Brazil market;- Develop the "TikTok For Business" brand strategy and create a go to market plan;
Position TikTok as the leading media platform for domestic and global brands. Deliver messaging via various media channels and B2B touch points;
Scale and manage a team of marketing professionals;- Oversee marketing functional areas including marketing strategy, marketing communications, event production, creative and brand strategy;
Has insight on local business market based on data analysis to prove commercial product value;- Collaborate with peer sales leaders to provide ongoing guidance and support to their teams including responses to client RFPs, creative research and day to day creative strategy;
Drive tentpole activations with brands in the digital and physical world;- Partner with cross functional teams to support B2C and B2G activities including TikTok User Operations, Media Relations, Government and Legal;
Closely collaborate with TikTok's global marketing to adopt best practices and share success;- Establish managerial processes : annual planning, budget prioritization, impact measurement;
Initiate creative research, set up local creativity standards, in order to provide creative help with clients;- Serve as core member on Brazil's senior leadership team.
Qualifications- At least 12-15 years of experience in marketing, media background preferred.- Experience in direct people management;
Experience in brand building;- Strong understanding of digital marketing, especially the mobile, social landscape in Brazil;
Experience working with both B2B & B2C customers in an international environment.- Superb understanding of TikTok’s owned-and-operated properties is preferred.
Fluent in English & Portuguese;- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment.
Excellent communication and presentation skills;- Self-starter, fast learner who is detail-oriented and has critical thinking;
Ability to work independently and as a team across different departments and regions.
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