Position Marketing Director Function Marketing Line Manager CEO & President Southern LATAM Summary The position of Marketing Director is in charge to lead the marketing function setting Pernod Ricard Brasil Brands Portfolio Strategy.
Ensuring its aligned with Brand Owners guidelines and consumer centricity Pernod Ricard model. Directly management of A&P : EUR 11MMInfluence of total company A&P management : EUR 30 MM (including trade marketing) Directs Reports
Consumer Experience Sr Manager (1)
Analytics and Insights Sr Manager (1) Indirects Reports : 28 Stakeholders Internal
All departments of Pernod Ricard
Pernod Ricard EMEA LATAM
Brand Owners External
Agencies Main Responsibilities :
In partnership with BO s contribute in the elaboration of strategic business planning through the presentation of scenarios and trends of the market, positioning of competitors, economic projections and their impacts on products.
Define Local Brands strategy acting as a Brand Owner
Apply innovative marketing and advertising strategies to increase brand equity, penetration revenue.
Develop and implement business strategies that increase product awareness, market share and company profitability.
Ensure the content and brand experience reach the consumer in the more efficiency and disruptive way
Act as a key resource in the digital transformation process
Guarantee the strengthening and adding value to the brand through the elaboration of marketing strategies, policies and programs, defining criteria, analyzing data and directing the implementation of actions and campaigns.
Ensure that Marketing initiatives are in line with the pre-established budget by managing the funds, monitoring the application, and evaluating the need for reviews.
To stimulate customer loyalty in the market, through the definition of strategies and actions of marketing communication, evaluating possible participation in fairs and events related to the product type of Pernod Ricard.
Define and approve, together with the CEO and President, investments in advertising and publicity, manage the hiring and performance of the agencies and give direction in the development of campaigns.
Stimulate sales growth and brand profitability through the development of criteria for analysis and diagnosis of sales, products offered and competitive actions, follow-
up analysis and market research, promotions and advertising associated with the products and their results in relation to the products. established plans.
Maintain integration with the Commercial and Operations areas to make decisions and establish joint strategies, bringing data on consumption trends.
Ensure the implementation and practice of the company's HR policies in the areas under its responsibility, in terms of personnel administration and management, recruitment and selection, job and salary management, performance appraisal and training and development.
Set high levels of brand activation standards and make Pernod Ricard be recognized as a trendy company within the market.
Able to establish a team-spirited environment through a positive and proactive leadership style.
Control overall company image across all marketing collateral in print (off line) and digital (on line) formats Education -
Graduated in any correlated courses Specialization Courses, General knowledge - Pos-Graduated (desirable) - Immersion in Digital Forums Language :
Time experience : - 8 years of experience as head of marketing positions