Regional Marketing Specialist, LATAM
As a key member of the Regional Marketing team, the primary responsibility for this role is driving pipeline and enabling sales to achieve new business growth targets in target segment and geography.
You will work across the organization to develop an effective go-to-market strategy and execute integrated campaigns using Marketing Automation and Demand Generation tools to increase pipeline.
As a pivotal member of the team, you will work closely with the Team Lead and cross-functional teams to position Bentley as the preferred Infrastructure Software company in the region.
This position reports to Regional Marketing Director, The Americas
If you are an individual with exceptional communication, sales savvy along with a proven marketing track record in field marketing / regional marketing- we would love to hear from you!
Key responsibilities include :
Recommend, plan and execute local marketing content and programs with focus on generating pipeline, as well as improving brand recognition of the Bentley brand and specific products where relevant.
Execute on the Go-To-Market plans to support market opportunities and sales priorities, including planning and management processes, event support and digital campaign execution.
Oversee development of localized content and workflow process to publish localized website and marketing content to support sales and regional programs;
participate in overall sales strategy to support growth regions.
Maintain an up-to-date Regional Programs schedule for the Go-to-Market strategy. This plan will involve the full use of the marketing mix including online and print advertising, physical and virtual events (third party, Bentley seminars and executive briefings), PR, and social media.
Create, schedule and execute social media content and repurpose corporate social media content on local channels
Support PR activity for the region and where agreed, work with the local PR agency in conjunction with media services to achieve agreed PR targets including a building regional understanding of the important media (magazines / websites / blogs, etc.)
Work with the relevant marketing and sales teams to develop regional local user stories, Be Inspired submissions, news items and press releases that are aligned to Go to Marketing plans and corporate marketing messaging.
Support Corporate initiatives like Year in Infrastructure and Be Inspired programs
Use reporting tools to communicate on performance and outcome of marketing programs in a timely manner to Sales and Marketing stakeholders against agreed targets and performance metrics.
Coordinate / manage Bentley Executive visits with local sales leadership and Corporate.
Engage with Marketing Engagement Services for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names.
Work with Channel management on planned marketing programs in the region and being marketing point of contact for the Channel Partners
3+ years of Marketing Experience and native Spanish speaker
BA or BS degree (MBA in marketing or related business degree preferred)
Strong English and Spanish writing and communications skills required
Excellent communication and presentation skills and the ability to work at all levels of the organization
Excellent analytical skills with the ability to think strategically as well as implement tactically
Exceptional time management, prioritization, and multitasking skills
A highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements