The Marketing Automation Manager will be responsible for overseeing and implementing all automated marketing campaigns for the organisation.
Duties of the Marketing Automation Manager-Establishing a range of automated marketing campaigns based on various criteria.
Reviewing existing marketing campaigns across the business and automating where appropriate.-Delivering a steady stream of qualified leads for the organisation.
Ensuring all platforms within the business communicate with each other to remove discrepancies.-Implementing lead scoring practices to enable higher conversions of quality leads.
Implementation of a marketing automation platform for the business.-Carrying out A / B testing on automated marketing campaigns to maximise results.
Segmenting audiences and optimising campaigns to increase effectiveness.-Reporting on all campaigns and making changes where necessary.
Working collaboratively with other departments to ensure automated campaigns achieve company goals.Background of the Marketing Automation Manager-
Previous experience using Marketing Automation platforms such as Marketo, Pardot and Hubspot.-Strong analytical mindset and an ability to analyse campaigns.
Relevant industry experience would be a strong advantage.-Excellent email marketing and campaign experience is essential.