Marketing Automation Manager
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Caruaru, Pernambuco, BR
há 21 horas
source : BeBee

The Marketing Automation Manager will be responsible for overseeing and implementing all automated marketing campaigns for the organisation.

Duties of the Marketing Automation Manager-Establishing a range of automated marketing campaigns based on various criteria.

  • Reviewing existing marketing campaigns across the business and automating where appropriate.-Delivering a steady stream of qualified leads for the organisation.
  • Ensuring all platforms within the business communicate with each other to remove discrepancies.-Implementing lead scoring practices to enable higher conversions of quality leads.
  • Implementation of a marketing automation platform for the business.-Carrying out A / B testing on automated marketing campaigns to maximise results.
  • Segmenting audiences and optimising campaigns to increase effectiveness.-Reporting on all campaigns and making changes where necessary.
  • Working collaboratively with other departments to ensure automated campaigns achieve company goals.Background of the Marketing Automation Manager-
  • Previous experience using Marketing Automation platforms such as Marketo, Pardot and Hubspot.-Strong analytical mindset and an ability to analyse campaigns.

  • Relevant industry experience would be a strong advantage.-Excellent email marketing and campaign experience is essential.
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