Growth Marketing Manager (Sao Paulo)
Telefónica
SÃO PAULO, BR
há 4 dias

A great opportunity for a high-energy, marketing and business development oriented individual who enjoys a fast-paced creative environment.

This candidate will be responsible for proposing and agreeing with the local OB teams the plans needed to make Meu Vivo Movel grow massively ans achieve the Kpis.

Our company goal is to provide with a digital telco experience app to Telefónica brands (Movistar, Vivo, O2 and Tuenti).

Our company goal is to provide with a digital telco experience app to Telefónica brands (Movistar, Vivo, O2 and Tuenti).

As part of the Growth Marketing team, we are responsible for supporting all countries operations with in-app oriented marketing actions and managing all the global proposition strategy for the app.

The candidate in this role will be responsible for the My O2 app growth within the NOVUM team.

Main duties

Lead and manage the relationship with the Vivo teams and NOVUM CCDO team for the marketing plan developed for Meu Vivo App

Collaborate with internal CCDO and external OB stakeholders to create integrated marketing campaigns

Internal responsible in CCDO for achieving Meu Vivo active users goal.

Propose to Vivo OB teams the marketing plan needed to achieve the goals set and ensure the execution of it as defined.

Manage Meu Vivo paid digital marketing budget assigned by CCDO ensuring efficiency in terms of € / active app user.

Ownership of day-to-day monitoring and reporting for top-of-the-funnel metrics used to assess the performance of customer acquisition programs.

Analyse, review and report on the effectiveness of campaigns to maximise results

Nature of challenges

Manage the ambiguity of not leading in a direct way a team but having to make the team work for the objectives needed

Establish a good relationship with main stakeholders of the project, with different seniorities and positions

Being part of a global team that is mainly based in Madrid

Requirements

Business administration, economics, accounting, engineering and economic sciences undergraduates

Graduate program in marketing, business administration or digital businesses (not mandatory but valued)

Persuade and manage people without having the formal empowerment to do it.

Expertise in work and interact with different organization levels.

Capacity of being autonomy, to define the agenda and the path to reach the kpis set up.

Understanding of different attribution models (e.g. path to conversion, last click) as well as how these can be applied and can impact results

Expertise in mobile marketing and working knowledge on Apps download performance campaigns.

Experience working for global teams being based in non central location

5+ years of experience in digital marketing and business development

Experience in managing multi-layer, complex business relationships

Proven and consistent track record of executing against an aggressive growth strategy and contributing to growth rates above expectations

A test and learn’ mentality with a track record of optimising campaigns and making decisions based on data to refine programs and inform investment

Fluent in english, spanish and portuguese

Job Segment : Engineer, Business Development, Marketing Manager, Manager, Marketing, Engineering, Sales, Management

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