Amazon is an equal opportunity employer and hires qualified individuals regardless of gender, race, sexual orientation, religion, nationality, age or disability.
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online.
By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as world-
class e-commerce. Amazon.com.br is an important and fast-growing business for Amazon.
Amazon.com.br is looking for a talented, customer-obsessed, sales driven and analytical Senior On-Site Category Marketing Manager to help build and execute strategies focused on customer engagement and sales growth.
This position will manage all campaigns focused on on-site customer experience at Amazon.com.br for a group of categories, including emails campaigns, push notifications, and storefront creations for deals, product launches and category related events.
The Senior On-Site Category Marketing manager will act as the point of contact for the Amazon Traffic & Marketing team on behalf of category business, centralizing all requests and reporting results.
The area of responsibilities for this role includes :
Own all on-site campaigns for your categories.
Own digital campaigns from end to end : manage targeting and segmentation, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends for customers already registered at Amazon.com.br.
Manage day-to-day campaigns to drive sales.
Understand customer lifestyles and segmentation and create testing plans to optimize for engagement.
Develop and analyze performance metrics and articulate these into written narratives to drive business decisions.
Partner across internal teams to develop and implement optimal customer experiences.
Drive online traffic (website, e-mails) for existing customers for our product lines, ensure optimal execution of best practices and seek improvements for all traffic channels (e.
g. e-mail, SEO) in close co-operation with the traffic team.
Work with cross-functional teams on campaign calendar and execution planning.
Propose, manage and implement the online marketing and promotion plans in cooperation with other teams.
Conduct regular quality control of our website by drawing on quantitative results.
Continuously observe industry trends and refresh the website to reflect such trends.
You will also build processes to ensure a smooth execution across multiple teams, and continuously improve the workflow to drive operational excellence.
This will include creating experiment frameworks, analyzing results, and structuring escalable campaigns.
Drive experiments to continuously improve efficiency of marketing tactics and scale the impacts.
The successful Category Marketing Manager must be able to :
Roll up the sleeves and execute the day-to-day campaigns to drive sales
Propose and analyze the results of on-site experience testing, communicate learnings upwards and internationally, and use the data to drive future tests.
Propose and implement customer experience improvements by using customer data
Have a thorough understanding of the industry, seasonality and global trends / events, and continually monitor the underlying technological development.
Have a complete understanding of the customer needs, both existing and potential, and use that knowledge to deliver site features that provide Amazon customers with an unparalleled shopping experience.
Work with cross-functional teams, and communicate with internal and external parties, while meeting tight deadlines.
Blend of strategic thinking and keen attention to detail that leads to the biggest impact.
Monitor customer engagement through purchase intention metrics.
Excellent written and verbal communication in English and Portuguese.
Ability to operate both strategically and tactically.
A willingness to roll up sleeves to get things done.
Ability to analyze data quantitatively using metrics to back up assumptions and identifying opportunities.
Experience in online merchandising, digital marketing and / or e-commerce executing customer-facing online experiences.
High attention to detail and proven ability to manage competing priorities simultaneously.
Experienced with A / B testing and statistics.
Familiar with TML and / or website content management systems.
Advanced experience of analytical tools e.g. Excel.
Familiarity with traffic metrics and reporting.
Knowledge of SQL or other database query language.