Senior Category Marketing Manager Softlines
Sao Paulo, SP, BR
há 5 dias

Amazon is an equal opportunity employer and hires qualified individuals regardless of gender, race, sexual orientation, religion, nationality, age or disability.

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online.

By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as world-

class e-commerce. is an important and fast-growing business for Amazon. is looking for a talented, customer-obsessed, sales driven and analytical Senior On-Site Category Marketing Manager to help build and execute strategies focused on customer engagement and sales growth.

This position will manage all campaigns focused on on-site customer experience at for a group of categories, including emails campaigns, push notifications, and storefront creations for deals, product launches and category related events.

The Senior On-Site Category Marketing manager will act as the point of contact for the Amazon Traffic & Marketing team on behalf of category business, centralizing all requests and reporting results.

The area of responsibilities for this role includes :

  • Own all on-site campaigns for your categories.
  • Own digital campaigns from end to end : manage targeting and segmentation, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends for customers already registered at
  • Manage day-to-day campaigns to drive sales.
  • Understand customer lifestyles and segmentation and create testing plans to optimize for engagement.
  • Develop and analyze performance metrics and articulate these into written narratives to drive business decisions.
  • Partner across internal teams to develop and implement optimal customer experiences.
  • Drive online traffic (website, e-mails) for existing customers for our product lines, ensure optimal execution of best practices and seek improvements for all traffic channels (e.
  • g. e-mail, SEO) in close co-operation with the traffic team.

  • Work with cross-functional teams on campaign calendar and execution planning.
  • Propose, manage and implement the online marketing and promotion plans in cooperation with other teams.
  • Conduct regular quality control of our website by drawing on quantitative results.
  • Continuously observe industry trends and refresh the website to reflect such trends.
  • You will also build processes to ensure a smooth execution across multiple teams, and continuously improve the workflow to drive operational excellence.
  • This will include creating experiment frameworks, analyzing results, and structuring escalable campaigns.
  • Drive experiments to continuously improve efficiency of marketing tactics and scale the impacts.
  • The successful Category Marketing Manager must be able to :

  • Roll up the sleeves and execute the day-to-day campaigns to drive sales
  • Propose and analyze the results of on-site experience testing, communicate learnings upwards and internationally, and use the data to drive future tests.
  • Propose and implement customer experience improvements by using customer data
  • Have a thorough understanding of the industry, seasonality and global trends / events, and continually monitor the underlying technological development.
  • Have a complete understanding of the customer needs, both existing and potential, and use that knowledge to deliver site features that provide Amazon customers with an unparalleled shopping experience.
  • Work with cross-functional teams, and communicate with internal and external parties, while meeting tight deadlines.
  • Blend of strategic thinking and keen attention to detail that leads to the biggest impact.
  • Monitor customer engagement through purchase intention metrics.
  • Excellent written and verbal communication in English and Portuguese.
  • Ability to operate both strategically and tactically.
  • A willingness to roll up sleeves to get things done.
  • Ability to analyze data quantitatively using metrics to back up assumptions and identifying opportunities.
  • Experience in online merchandising, digital marketing and / or e-commerce executing customer-facing online experiences.
  • High attention to detail and proven ability to manage competing priorities simultaneously.
  • Experienced with A / B testing and statistics.
  • Familiar with TML and / or website content management systems.
  • Advanced experience of analytical tools e.g. Excel.
  • Familiarity with traffic metrics and reporting.
  • Knowledge of SQL or other database query language.
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