Product Go-To-Market Manager
Adyen
São Paulo
há 6 dias

What you’ll do

  • Partner closely with Global Product Marketing team to understand the products whole strategy and positioning and translate it into end-to-end regional product marketing initiatives including impactful go-to-market approaches;
  • Design and execute go-to-market product plans aligned with our branding, digital and brand experience teams to ensure we are using all channels and opportunities to impact our target.
  • Develop a framework that contains several go-to-market initiatives and make sure we are applying it to every new product launch;
  • Be the voice of the local customers and use a range of market, competitive and local insights to help validate our product, propositions and to uncover growth opportunities;
  • Evaluate projects using relevant data measures in an effort to iterate, improve and build upon performance, while contributing to local and global KPIs;
  • Develop and quantify sales enablement materials and product marketing initiatives with commercial value;
  • Train our commercial teams, so that they have a complete understanding of our strategy for each product and can present them in the best possible way.
  • Ensure that we are making the most of the materials provided by the global team, tropicalizing and roll-outing them in our local communications.
  • Who you are :

  • 8+ years of experience in product marketing is required (experience in payments, tech or SaaS and in B2B is preferred);
  • Ability to grasp complex, technical subjects and make them easy to understand;
  • Have a passion for investigating and solving customer problems (experience with customer centricity, voice of the customer methodologies, and market monitoring and is a plus);
  • Excellent command of the English language, both verbal and written;
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