In our enterprise software space, our Marketing Manager will serve as a critical member of the marketing team and be able to implement detailed marketing plans according to the company objectives.
You should be efficient in SEO and PPC campaigns and have substantial experience in Online and Digital marketing methods.
A focus will be to improve Demand generation and work closely with sales to get the best leads for closing new business.
You will be expected to be a collaborative team player and add value to the marketing organization. Each week - you will : -
Be a key participator in developing and implementing the marketing strategy - Manage multiple marketing campaigns to improve Demand Generation, including SEM, PPC, and SEO -
Make effective use of inbound and outbound online marketing methods to improve brand awareness - Monitor and report on the effectiveness of your marketing campaigns -
Create and publish all marketing material in line with the marketing strategy - Track competitor activities Each week - you will work across several acquired companies to : -
Operationalize inbound marketing campaigns across Google Adwords and Facebook - Monitor and propose A / B experiments to optimize keywords buys -
Execute the marketing strategies intended for increase quality and quantity of MQLs - Pair with ISR and SDR teams to identify gaps through lead scoring and metrics deviation -
Track conversion rates and making improvements to the demand generation strategies - Utilize a range of techniques including SEM, SEO, and PPC -
Improve the usability, design, content, and conversion of the company on multiple marketing campaigns to improve demand generation -
Track competitor activities To be an effective Marketing Manager in our organization, you need to meet the following requirements :
5+ years of experience as a Marketing Manager or similar senior marketing role, with a focus on the digital lead generation for B2B with the minimum responsibility of 2M USD in budget At least 3 years of hands-
on expertise in inbound marketing - from lead scoring to SEO / SEM and PPC Proven success and experience in deploying Google Adwords and Facebook targeting to drive leads Solid knowledge of website analytics tools (e.
g., Google analytics, NetInsight or WebTrends) Ability to work independently, while being able to collaborate with team members located all around the world Strong organizational skills & highly coachable A passion for working in a fast-
moving high-growth environment Excellent English, written and oral communication, and presentation skills