Influencer and Content Marketing Specialist
Sao Paulo
há 21 horas

ResponsibilitiesWe are looking for a growth marketing manager with a creative mindset who will be responsible for generating, managing and executing growth marketing initiatives to drive new users and increase daily active users.

We are looking for a person who can identify and execute unconventional content seeding ideas and has experience in working with influencers and KOL's within different spectrum of digital ecosystem that can help drive user growth and business.

We are looking for a creative, innovative and strategic thinker that can fuel growth through cost effective mediums. With user growth as the goal, we build a marketing network for talents, identify target users by formulating influencer marketing strategies, and be responsible for the data results.

The role will be responsible for content marketing activities including offline media, new media, social media and other media and digital channels, effectively forming conversions and driving new users.

Responsibilities- Drive paid content partnerships with local / regional influencers- Identify and manage relations with content affiliate partners including Influencers, KOL’s, bloggers and other media platforms.

  • Ensure optimization of all content through SEO and performance marketing efforts, with the aim of acquiring new users- Strategize, plan and execute content marketing initiatives to acquire new users- Optimize and edit the content in multiple languages for better conversions and ROI- In depth knowledge and understanding of social platform gameplay and recommendation mechanism for key social media platforms such as Facebook, YouTube, Instagram, Snapchat and Twitter, as well as seek out and develop new and emerging platforms that can help grow new users- Creatively ideate, plan and execute the implementation of a wide range of content forms, including meme projects, videos, text, animation, content distribution and other content forms best suitable to grow new users- Work collaboratively with cross function teams to develop and execute creative content and growth ideas, plans and strategiesQualifications- 2-5 years of relevant experience in growth marketing, creative content development, content marketing and influencer marketing- Knowledge of SEO, content seeding, influencer marketing, affiliate marketing and content marketing- Good teamwork spirit, strong management ability, clear logic, priority awareness, passion and sense of responsibility- Having language abilities in English, Spanish and Portuguese- Demonstrated ability to think strategically and creatively to drive campaigns within set timelines and budgets- Deep knowledge and experience in the centent and influencer Marketing- Experience in managing relations with external agencies and publisher partners- Excellent communication and presentation skills
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