The pay per click executive will manage the company?s pay per click campaigns ensuring they are effective at bringing in revenue.
Duties of the ppc executive-Managing the company's pay per click campaigns.-Analysis of keyword search volumes to identify strong keywords for campaigns-
Keyword research to establish strong buying keywords-Monitoring competitors pay per click campaigns and reporting on keywords being targeted-
Analysing return on investment of all PPC campaigns and reporting to the PPC manager-Maximising return on investment for allocated pay per click budget-
A / b testing with pay per click wording to establish the best click through rates-Allocating budget for remarketing and analysing ROI.
Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.-Creating reports on campaign success and reporting these to senior management and clients.
Developing campaigns, copywriting, testing landing pages and writing development plans.-Collaborating with designers to produce creative for campaigns.
Devising strategies to drive online traffic to the company websites.-Optimizing existing campaigns and maximising return on investment.
Maintaining and monitoring keyword bids and monthly budget caps.Requirements of the role : -Previous experience with managing pay per click campaigns for a variety of organisations.
Up to date knowledge of Google analytics and various digital marketing software.-Excellent people skills and the ability to translate client briefs into results.